How this site measures usage.
Hawkes & Kwortnik uses a small set of analytics tools on its public marketing pages to understand what visitors read, where they get stuck, and which ideas lead to contact. We keep the setup intentionally narrow and do not send form contents, email addresses, company names, or raw search text into analytics events.
What we collect
On the public site, we measure page visits and selected interactions such as CTA clicks, research filters, card opens, copy-link actions, and simulator changes. We do not intentionally send the contents of free-text fields or raw search queries to analytics tools.
Tools in use
- Google Analytics 4 for page-level and interaction-level measurement.
- Microsoft Clarity for session recordings, heatmaps, and page-behavior analysis on the public site only.
Clarity masks sensitive form input by default. Proposal pages and private pages are not instrumented with these scripts.
Contact requests
The homepage working-session form submits through FormSubmit, a hosted form relay that forwards requests to our inbox. We do not intentionally send form contents, company names, or email addresses into analytics tools.
Your choices
You can block analytics through browser privacy controls, content blockers, or script-blocking extensions. If you prefer not to use the site at all, you can contact us directly at ethan@hawkeskwortnik.com.
Questions
If you have a privacy question about this site, email ethan@hawkeskwortnik.com.