Revenue Impact Partners for cruise and hospitality leaders making defensible commercial decisions.
Cruise lines routinely make high-stakes commercial decisions based on assumptions that are often untested against available evidence. Promotional strategies that may erode fare integrity. Loyalty programs that could be rewarding behavior that would happen anyway. Pricing architectures that may not reflect how guests actually perceive value.
Relevant research exists — published in peer-reviewed journals and growing every year. But it sits in academic databases, not on commercial dashboards. The people who produce the evidence and the people who make the decisions rarely occupy the same room.
We exist to close that gap. Hawkes & Kwortnik uses published research plus operator data to pressure-test decisions that are often still assumption-driven. We do not produce reports that gather dust. We produce defensible recommendations tied to your specific data, your specific commercial questions, and your specific organizational context.
You work directly with Ethan and Rob. No analysts. No associates. No handoffs. The people who do the thinking are the people in the room.
Every engagement has a defined scope, a fixed price, and a clear deliverable. No open-ended retainers. No hourly billing. You know what you are paying and what you are getting.
We do not build dependencies. Every engagement includes a transfer component: your team learns the framework, the assumptions, and the sensitivity points. You own the next iteration.
Every recommendation is grounded in published research and validated against your data. We show our work. We explain the assumptions. We tell you what we are not sure about.
Ethan brings two decades of operating experience at the intersection of hospitality, technology, and commercial strategy.
Rob is one of the most published scholars in cruise and hospitality consumer behavior, with deep expertise in pricing, loyalty, and guest experience.
This partnership is unusual by design. Most consulting firms separate their researchers from their practitioners. The people who do the analysis are not the people who have run the P&L. The people who have run the P&L do not have the methodological rigor to distinguish signal from noise in complex data.
We work as a single team because the best commercial decisions require both perspectives simultaneously. Ethan knows what it feels like to sit in the revenue call on Monday morning with 2,000 unsold cabins. Rob knows what the data actually says about which guests will fill those cabins at which prices under which conditions. Together, we produce recommendations that are both rigorous and actionable.
We succeed when you don't need us again.
Our job is to transfer the logic, not just the conclusions. We want your team to make the next decision without us. That is what capability transfer means.
We believe the best consulting engagements end with the client being more capable than when they started. Not more dependent on the consultant. More capable of making the next decision on their own.
That means we do not just deliver a deck with recommendations. We deliver working models, documented methodology, and a training session that equips your team to update the analysis, test new assumptions, and adapt the framework as conditions change.
We also believe in intellectual honesty. We will tell you what the evidence supports, what it does not support, and where uncertainty remains. We will not oversell our conclusions. We will not pretend that a 95% confidence interval means certainty. And we will not tell you what you want to hear if the data says something different.
Revenue impact, to us, means something specific. It means quantified, defensible improvements in commercial outcomes that your team can sustain after we leave. That is the standard we hold ourselves to. That is what "Revenue Impact Partners" means.
Bring one live commercial decision. We will pressure-test it against the evidence base and show you what the research says. Fixed-fee. Principals only.
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