Peer-Reviewed Research, Organized by the Decisions It Should Shape

Start with the decision you are trying to make. We show the published studies, frameworks, and case-based evidence most relevant to it, with clear boundaries on what each source can and cannot support.

Ethan Hawkes · Fmr. VP Onboard Revenue (MSC Cruises), Assoc. Partner (McKinsey), CEO of PlacePass (acquired by Hopper)

Dr. Rob Kwortnik · Cornell Nolan School, 30+ publications, research advisor to Marriott, Celebrity, Norwegian, CLIA

Every commercial decision in cruise rests on assumptions about guest behavior. Some of those assumptions have been tested in peer-reviewed research. Most have not. This page collects the ones that have.

Start here

Use the library like a working tool, not an archive.

If you do not want to browse the full set, start from the seat you are in or the pressure you are under. We will sort the findings into a tighter first pass you can actually use in a working session.

Start by role

Start by decision

Long-form analyses

Promotional non-incrementality Loyalty program ROI Attribute-based pricing

Additional deep-dives (onboard revenue timing, etc.) are linked from those pieces and from the Evidence Base search.

The research exists. The question is whether it’s shaping your decisions.

We help cruise and hospitality leadership teams identify which of these findings matter most in their context, build the evidence to act on them, and keep the work defensible.

Start a Conversation