Hawkes & Kwortnik›Evidence Base

Peer-Reviewed Research, Organized by the Decisions It Should Shape

Start with the decision you are trying to make. We show the strongest published evidence that should shape it.

Ethan Hawkes · Fmr. VP Onboard Revenue (MSC Cruises), Assoc. Partner (McKinsey), CEO of PlacePass (acquired by Hopper)
Dr. Rob Kwortnik · Cornell Nolan School, 30+ publications, research advisor to Marriott, Celebrity, Norwegian, CLIA
Every commercial decision in cruise rests on assumptions about guest behavior. Some of those assumptions have been tested in peer-reviewed research. Most have not. This page collects the ones that have.
The research exists. The question is whether it’s shaping your decisions.

We help cruise and hospitality leadership teams identify which of these findings matter most in their context, build the evidence to act on them, and keep the work defensible.

Start a Conversation