{
 "name": "Cruise Commercial Excellence Index",
 "edition": "Q4 2026",
 "release": "cei-2026-q4",
 "methodology": "v2.0",
 "scale": "scores 60–100 against full potential; A+ 98–100, A 95–97, A- 92–94, B+ 89–91, B 86–88, B- 83–85, C+ 80–82, C 77–79, C- 74–76, D+ 71–73, D 68–70, D- 65–67, F below 65; * = provisional, carries a range; 'not graded' = under 60% coverage",
 "method": "https://hawkeskwortnik.com/readings/method",
 "page": "https://hawkeskwortnik.com/readings/commercial-excellence",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "count": 50,
 "rows": [
  {
   "rank": "1",
   "brand": "Royal Caribbean International",
   "parent": "Royal Caribbean Group",
   "peer_group": "Global contemporary",
   "score": "93",
   "grade": "A-",
   "confidence": "95",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR09"
  },
  {
   "rank": "2",
   "brand": "Viking",
   "parent": "Viking Holdings Ltd.",
   "peer_group": "Premium ocean",
   "score": "88",
   "grade": "B",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR17"
  },
  {
   "rank": "3",
   "brand": "Disney Cruise Line",
   "parent": "The Walt Disney Company",
   "peer_group": "Premium ocean",
   "score": "87",
   "grade": "B",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR20"
  },
  {
   "rank": "4",
   "brand": "MSC Cruises",
   "parent": "MSC Group",
   "peer_group": "Global contemporary",
   "score": "84",
   "grade": "B-",
   "confidence": "96",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR18"
  },
  {
   "rank": "5",
   "brand": "Carnival Cruise Line",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Global contemporary",
   "score": "82",
   "grade": "C+",
   "confidence": "94",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR01"
  },
  {
   "rank": "6",
   "brand": "Princess Cruises",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Premium ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "94",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR02"
  },
  {
   "rank": "7",
   "brand": "Cunard",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "89",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR04"
  },
  {
   "rank": "8",
   "brand": "Celebrity Cruises",
   "parent": "Royal Caribbean Group",
   "peer_group": "Premium ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "89",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR10"
  },
  {
   "rank": "9",
   "brand": "Silversea",
   "parent": "Royal Caribbean Group",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "89",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR11"
  },
  {
   "rank": "10",
   "brand": "Hapag-Lloyd Cruises",
   "parent": "Royal Caribbean Group / TUI Group JV",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "90",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR13"
  },
  {
   "rank": "11",
   "brand": "Explora Journeys",
   "parent": "MSC Group",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "82",
   "grade": "C+",
   "confidence": "96",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR19"
  },
  {
   "rank": "12",
   "brand": "Seabourn",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "81",
   "grade": "C+",
   "confidence": "90",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR05"
  },
  {
   "rank": "13",
   "brand": "Oceania Cruises",
   "parent": "Norwegian Cruise Line Holdings Ltd.",
   "peer_group": "Premium ocean",
   "score": "81",
   "grade": "C+",
   "confidence": "88",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR15"
  },
  {
   "rank": "14",
   "brand": "Regent Seven Seas Cruises",
   "parent": "Norwegian Cruise Line Holdings Ltd.",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "81",
   "grade": "C+",
   "confidence": "94",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR16"
  },
  {
   "rank": "15",
   "brand": "Uniworld Boutique River Cruises",
   "parent": "The Travel Corporation",
   "peer_group": "River cruise",
   "score": "81",
   "grade": "C+",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR33"
  },
  {
   "rank": "16",
   "brand": "Windstar Cruises",
   "parent": "Xanterra Travel Collection",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "81",
   "grade": "C+",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR39"
  },
  {
   "rank": "17",
   "brand": "Aqua Expeditions",
   "parent": "PONANT EXPLORATIONS GROUP",
   "peer_group": "Expedition",
   "score": "80",
   "grade": "C+",
   "confidence": "95",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR28"
  },
  {
   "rank": "18",
   "brand": "Scenic Luxury Cruises & Tours",
   "parent": "Scenic Group",
   "peer_group": "River cruise",
   "score": "80",
   "grade": "C+",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR29"
  },
  {
   "rank": "19",
   "brand": "AmaWaterways",
   "parent": "AmaWaterways",
   "peer_group": "River cruise",
   "score": "80",
   "grade": "C+",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR31"
  },
  {
   "rank": "20",
   "brand": "Crystal",
   "parent": "A&K Travel Group",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "80",
   "grade": "C+",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR40"
  },
  {
   "rank": "21",
   "brand": "Holland America Line",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Premium ocean",
   "score": "79",
   "grade": "C",
   "confidence": "89",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR03"
  },
  {
   "rank": "22",
   "brand": "AIDA Cruises",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Regional ocean",
   "score": "79",
   "grade": "C",
   "confidence": "88",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR07"
  },
  {
   "rank": "23",
   "brand": "TUI Cruises / Mein Schiff",
   "parent": "Royal Caribbean Group / TUI Group JV",
   "peer_group": "Premium ocean",
   "score": "79",
   "grade": "C",
   "confidence": "88",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR12"
  },
  {
   "rank": "24",
   "brand": "Norwegian Cruise Line",
   "parent": "Norwegian Cruise Line Holdings Ltd.",
   "peer_group": "Global contemporary",
   "score": "79",
   "grade": "C",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR14"
  },
  {
   "rank": "25",
   "brand": "Emerald Cruises",
   "parent": "Scenic Group",
   "peer_group": "River cruise",
   "score": "79",
   "grade": "C",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR30"
  },
  {
   "rank": "26",
   "brand": "Quark Expeditions",
   "parent": "Travelopia",
   "peer_group": "Expedition",
   "score": "79",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR42"
  },
  {
   "rank": "27",
   "brand": "P&O Cruises (UK)",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Premium ocean",
   "score": "78",
   "grade": "C",
   "confidence": "86",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR08"
  },
  {
   "rank": "28",
   "brand": "Lindblad Expeditions",
   "parent": "Lindblad Expeditions Holdings, Inc.",
   "peer_group": "Expedition",
   "score": "78",
   "grade": "C",
   "confidence": "100",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR22"
  },
  {
   "rank": "29",
   "brand": "PONANT Explorations",
   "parent": "PONANT EXPLORATIONS GROUP",
   "peer_group": "Expedition",
   "score": "78",
   "grade": "C",
   "confidence": "94",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR26"
  },
  {
   "rank": "30",
   "brand": "American Cruise Lines",
   "parent": "American Cruise Lines",
   "peer_group": "River cruise",
   "score": "78",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR36"
  },
  {
   "rank": "31",
   "brand": "Marella Cruises",
   "parent": "TUI Group",
   "peer_group": "Premium ocean",
   "score": "77",
   "grade": "C",
   "confidence": "94",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR21"
  },
  {
   "rank": "32",
   "brand": "HX Expeditions",
   "parent": "HX",
   "peer_group": "Expedition",
   "score": "77",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR24"
  },
  {
   "rank": "33",
   "brand": "Paul Gauguin Cruises",
   "parent": "PONANT EXPLORATIONS GROUP",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "77",
   "grade": "C",
   "confidence": "94",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR27"
  },
  {
   "rank": "34",
   "brand": "Avalon Waterways",
   "parent": "Globus family of brands",
   "peer_group": "River cruise",
   "score": "77",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR32"
  },
  {
   "rank": "35",
   "brand": "CroisiEurope",
   "parent": "CroisiEurope",
   "peer_group": "River cruise",
   "score": "77",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR34"
  },
  {
   "rank": "36",
   "brand": "Tauck River Cruising",
   "parent": "Tauck",
   "peer_group": "River cruise",
   "score": "77",
   "grade": "C",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR37"
  },
  {
   "rank": "37",
   "brand": "Hurtigruten",
   "parent": "Hurtigruten Group",
   "peer_group": "Regional ocean",
   "score": "76",
   "grade": "C-",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR23"
  },
  {
   "rank": "38",
   "brand": "Virgin Voyages",
   "parent": "Virgin Group / Bain Capital",
   "peer_group": "Premium ocean",
   "score": "76",
   "grade": "C-",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR25"
  },
  {
   "rank": "39",
   "brand": "Costa Cruises",
   "parent": "Carnival Corporation & plc",
   "peer_group": "Global contemporary",
   "score": "75",
   "grade": "C-",
   "confidence": "85",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR06"
  },
  {
   "rank": "40",
   "brand": "A-ROSA River Cruises",
   "parent": "A-ROSA",
   "peer_group": "River cruise",
   "score": "75",
   "grade": "C-",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR35"
  },
  {
   "rank": "41",
   "brand": "SeaDream Yacht Club",
   "parent": "SeaDream Yacht Club",
   "peer_group": "Luxury / ultra-luxury ocean",
   "score": "75",
   "grade": "C-",
   "confidence": "93",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR41"
  },
  {
   "rank": "42",
   "brand": "Dream Cruises",
   "parent": "StarDream Cruises",
   "peer_group": "Premium ocean",
   "score": "75",
   "grade": "C-",
   "confidence": "79",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR47"
  },
  {
   "rank": "43",
   "brand": "nicko cruises",
   "parent": "nicko cruises Schiffsreisen GmbH",
   "peer_group": "River cruise",
   "score": "75",
   "grade": "C-",
   "confidence": "87",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR49"
  },
  {
   "rank": "44",
   "brand": "Atlas Ocean Voyages",
   "parent": "Mystic Invest",
   "peer_group": "Expedition",
   "score": "74",
   "grade": "C-",
   "confidence": "93",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR43"
  },
  {
   "rank": "45",
   "brand": "VIVA Cruises",
   "parent": "VIVA Cruises",
   "peer_group": "River cruise",
   "score": "74",
   "grade": "C-",
   "confidence": "93",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR50"
  },
  {
   "rank": "46",
   "brand": "Celestyal",
   "parent": "Celestyal",
   "peer_group": "Regional ocean",
   "score": "73",
   "grade": "D+",
   "confidence": "93",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR38"
  },
  {
   "rank": "47",
   "brand": "Aurora Expeditions",
   "parent": "Aurora Expeditions",
   "peer_group": "Expedition",
   "score": "73",
   "grade": "D+",
   "confidence": "87",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR44"
  },
  {
   "rank": "48",
   "brand": "Swan Hellenic",
   "parent": "Swan Hellenic",
   "peer_group": "Expedition",
   "score": "73",
   "grade": "D+",
   "confidence": "93",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR45"
  },
  {
   "rank": "49",
   "brand": "StarCruises",
   "parent": "StarDream Cruises",
   "peer_group": "Regional ocean",
   "score": "71",
   "grade": "D+",
   "confidence": "79",
   "fragility": "low",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR46"
  },
  {
   "rank": "50",
   "brand": "Cordelia Cruises",
   "parent": "Waterways Leisure Tourism",
   "peer_group": "Regional ocean",
   "score": "69",
   "grade": "D",
   "confidence": "85",
   "fragility": "moderate",
   "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR48"
  }
 ]
}