{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR41",
 "name": "SeaDream Yacht Club",
 "parent": "SeaDream Yacht Club",
 "peer_group": "Luxury / ultra-luxury ocean",
 "primary_segment": "Luxury yacht cruise",
 "core_geographies": "Mediterranean / Caribbean",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 75,
 "grade": "C-",
 "rank": 41,
 "of": 50,
 "peer_rank": 10,
 "peer_size": 10,
 "confidence": {
  "score": 93,
  "method": "counted_citations_v1",
  "counted_citations": [
   "SEADREAM_26",
   "BR41_PXFLEET",
   "BR41_PXAWARD",
   "BR41_PXRATE"
  ]
 },
 "summary": "Highly distinctive yacht intimacy. Very small scale and concentrated geography raise volatility. Scores for SeaDream rest on four counted sources.",
 "narrative": "SeaDream Yacht Club sells privacy and service on two long-running mega-yachts, and the intimacy itself is the moat. SeaDream III, its first new yacht in 25 years, will carry up to 230 guests from July 2029. Very small scale and concentrated geography raise volatility.",
 "strengths": [
  "Highly distinctive yacht intimacy.",
  "Two 112-guest mega-yachts with a long-running position in the ultra-small luxury niche, and SeaDream III due in 2029.",
  "An ultra-intimate operator that competes on privacy and service."
 ],
 "fragilities": [
  "Very small scale and concentrated geography raise volatility.",
  "Outside evidence is thin: one Cruise Critic score of 4.3/5 on 96 reviews.",
  "SeaDream must keep its yacht offer distinct against more specialized luxury competitors."
 ],
 "what_moves_this_letter": [
  "Whether affluent demand and long booking curves keep supporting SeaDream's luxury rates.",
  "Whether SeaDream III extends the brand without diluting its intimacy.",
  "Whether intimacy stays distinctive enough to protect SeaDream's lane."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 80,
   "class_median": 81.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 81,
   "class_median": 83.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 79,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 73,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 65,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 70,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 76,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 75,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 70,
   "class_median": 74.0,
   "evidence_mode": "high_confidence_proxy"
  }
 ],
 "card_source_codes": [
  "SEADREAM_26",
  "BR41_PXFLEET",
  "BR41_PXAWARD",
  "BR41_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 4.3,
  "reviews": 96,
  "url": "https://www.cruisecritic.com/cruise/seadream-yacht-club/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2026-07-09",
   "headline": "2029 Caribbean voyages opened",
   "detail": "SeaDream announced new 2029 Caribbean voyages on 9 July 2026.",
   "source_id": "SEADREAM_PRIDX26"
  },
  {
   "date": "2026-09-01",
   "headline": "SeaDream III unveiled: first new yacht in 25 years, up to 230 guests",
   "detail": "SeaDream unveiled SeaDream III, about 151 metres long, carrying up to 230 guests with a crew of nearly equal number. It is due to debut in Asia in July 2029, with suites and Commodore staterooms across five decks and balconies on four.",
   "source_id": "SEADREAM_III26"
  },
  {
   "date": "2026-09-08",
   "headline": "Cruise Critic rates SeaDream 4.3/5 across 96 reviews",
   "detail": "A search-index snapshot of Cruise Critic's SeaDream page showed 4.3 of 5 across 96 reviews; a Caribbean subpage read 4.4 across 57. A browser re-read on 1 October 2026 showed 4.3 across 96.",
   "source_id": "SEADREAM_CCREV26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 4.3 of 5 across 96 reviews. Two 112-guest yachts, SeaDream I (1984) and SeaDream II (1985), had a more-than-$10 million renovation in 2022 and keel-to-mast renovations in 2024. An earlier newbuild with Damen was cancelled; SeaDream III is a separate newbuild announced 1 September 2026 for July 2029. Won Best Cruise for Couples (Luxury) in Cruise Critic's 2025 Best in Cruise Awards and was named in Condé Nast Traveler's 2025 Readers' Choice Small Ships category.",
   "source_id": "BR41_PXFLEET"
  },
  {
   "date": "2026-09-25",
   "headline": "SeaDream III to be built in China",
   "detail": "SeaDream contracted China Merchants Cruise Shipbuilding's Haimen yard for the 151-metre SeaDream III (230 guests, hybrid-electric with batteries), due to enter service in July 2029.",
   "source_id": "SEADREAM_YARD26"
  }
 ],
 "current_sources": [
  "SEADREAM_III26",
  "SEADREAM_CCREV26",
  "BR41_PXFLEET",
  "BR41_PXAWARD",
  "BR41_PXRATE",
  "SEADREAM_YARD26",
  "SEADREAM_PRIDX26",
  "SEADREAM_REFIT22"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "SEADREAM_26": {
   "title": "About SeaDream Yacht Club",
   "date": "accessed 5 September 2026",
   "url": "https://seadream.com/about",
   "label": "SeaDream About Us"
  },
  "BR41_PXFLEET": {
   "title": "Contract for new SeaDream ship terminated",
   "date": "accessed September 2026",
   "url": "https://seadream.com/press-releases/contract-for-new-seadream-ship-terminated",
   "label": "Contract for new SeaDream ship terminated"
  },
  "BR41_PXAWARD": {
   "title": "Awards — SeaDream Yacht Club",
   "date": "accessed September 2026",
   "url": "https://seadream.com/about/awards",
   "label": "Awards — SeaDream Yacht Club"
  },
  "BR41_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/seadream-yacht-club/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "SEADREAM_III26": {
   "title": "SeaDream Yacht Club Unveils SeaDream III, Its First New Yacht in 25 Years",
   "date": "September 1, 2026",
   "url": "https://seadream.com/press-releases/seadream-yacht-club-unveils-seadream-iii-its-first-new-yacht-in-25",
   "label": "SeaDream press release: SeaDream III"
  },
  "SEADREAM_CCREV26": {
   "title": "SeaDream Yacht Club Reviews (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/seadream-yacht-club/reviews",
   "label": "CruiseCritic: SeaDream reviews"
  },
  "SEADREAM_YARD26": {
   "title": "SeaDream selects Chinese shipyard for new Norwegian-controlled yacht",
   "date": "25 September 2026",
   "url": "https://scandasia.com/seadream-selects-chinese-shipyard-for-new-norwegian-controlled-yacht/",
   "label": "ScandAsia: SeaDream III yard (China Merchants, Haimen)"
  },
  "SEADREAM_PRIDX26": {
   "title": "Press Releases - SeaDream Yacht Club",
   "date": "accessed 1 October 2026",
   "url": "https://seadream.com/press-releases",
   "label": "SeaDream press-release index"
  },
  "SEADREAM_REFIT22": {
   "title": "SeaDream Yacht Club Unveils New Images of Yacht Renovations",
   "date": "8 March 2022",
   "url": "https://seadream.com/press-releases/seadream-yacht-club-unveils-new-images-of-yacht-renovations",
   "label": "SeaDream press release: 2022 renovation"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR41",
 "page": "https://hawkeskwortnik.com/readings/cei/seadream-yacht-club",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR41.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}