{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR38",
 "name": "Celestyal",
 "parent": "Celestyal Holdings (Searchlight Capital Partners and Louis Group)",
 "peer_group": "Regional ocean",
 "primary_segment": "Regional ocean",
 "core_geographies": "Greece / Eastern Mediterranean / Arabian Gulf",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 73,
 "grade": "C-",
 "rank": 47,
 "of": 50,
 "peer_rank": 3,
 "peer_size": 5,
 "confidence": {
  "score": 93,
  "method": "counted_citations_v1",
  "counted_citations": [
   "CELESTYAL_23",
   "BR38_PXFLEET",
   "BR38_PXAWARD",
   "BR38_PXRATE"
  ]
 },
 "summary": "Destination intimacy and regional expertise. A smaller fleet makes disruptions and yield swings more visible.",
 "narrative": "Celestyal is a value-led line built around the Greek islands and shoulder-season access, operating from a two-ship base. That regional focus can act as a moat or a fragility depending on the cycle. With so small a fleet, disruptions and yield swings show quickly.",
 "strengths": [
  "Destination intimacy and regional expertise in the Greek islands.",
  "A distinct regional itinerary identity on a two-ship operating base.",
  "Value-led positioning with shoulder-season destination access."
 ],
 "fragilities": [
  "A smaller fleet makes disruptions visible: both ships were held in the Arabian Gulf and all April 2026 sailings were cancelled.",
  "Celestyal is private, and its first review evidence is an Average 3.7/5 on Cruise Critic.",
  "Celestyal must keep its value offer sharp against more specialized competitors."
 ],
 "what_moves_this_letter": [
  "Whether the Greek-islands focus works as a moat through a softer cycle.",
  "Whether the new Western Mediterranean winter programme keeps booking ahead of plan.",
  "Whether its Greek-islands identity stays clear enough to protect the lane."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 76,
   "class_median": 81.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 74,
   "class_median": 83.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 83,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 65,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 75,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 69,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 72,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 74,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 69,
   "class_median": 74.0,
   "evidence_mode": "high_confidence_proxy"
  }
 ],
 "card_source_codes": [
  "CELESTYAL_23",
  "BR38_PXFLEET",
  "BR38_PXAWARD",
  "BR38_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 3.7,
  "reviews": 412,
  "url": "https://www.cruisecritic.com/cruise/celestyal/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2026-04-01",
   "headline": "Both ships held in the Arabian Gulf; April sailings cancelled",
   "detail": "Celestyal Discovery and Celestyal Journey could not transit the Strait of Hormuz, and Celestyal cancelled all April 2026 sailings. Both ships reached the Mediterranean in late April and resumed Greek sailings on 1-2 May 2026.",
   "source_id": "CEL_CINHORMUZ26"
  },
  {
   "date": "2026-05-27",
   "headline": "Winter 2026-27 Gulf season cancelled; Western Med added",
   "detail": "Celestyal dropped its winter 2026-27 Arabian Gulf deployment. It added Greek sailings in November 2026 and March 2027 and moved Celestyal Discovery to a new Western Mediterranean programme from Tarragona.",
   "source_id": "CEL_CINGULF26"
  },
  {
   "date": "2026-09-01",
   "headline": "Western Med bookings ahead of plan; Journey gets first winter season",
   "detail": "Celestyal said Western Med bookings were 'way ahead of our expectations' two months after the 1 July launch. It put Celestyal Journey's first winter season (from December 2027) and 124 summer 2028 sailings on sale.",
   "source_id": "CEL_CINBOOK26"
  },
  {
   "date": "2026-09-05",
   "headline": "Celestyal Discovery Western Med winter sailings on sale: 5, 12, 19 and 26 December 2026",
   "detail": "Celestyal lists 7-night Western Mediterranean sailings on Celestyal Discovery on 5 and 19 December 2026 (Tarragona to Lisbon via Malaga, Gibraltar, Casablanca and Cadiz) and 12 and 26 December 2026 (Lisbon to Tarragona via Tangier, Valencia, Palma and Sète), plus December 2027 and January-February 2028 dates.",
   "source_id": "CELESTYAL_26"
  },
  {
   "date": "2026-09-08",
   "headline": "Cruise Critic rates Celestyal 3.7/5 across 412 reviews",
   "detail": "A search-index snapshot of Cruise Critic's Celestyal page showed 3.7 of 5 (Average) across 412 reviews. Trustpilot is split across small country pages with no single aggregate, so no Trustpilot figure is cited.",
   "source_id": "CEL_CCREV26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 3.7 of 5 across 412 reviews. Two mid-size, pre-owned ships: Celestyal Discovery (ex-AIDAaura, built 2003, joined March 2024) and Celestyal Journey (ex-Ryndam, built 1994, joined 2023). No newbuild has been announced. Celestyal says it has won more than 60 awards; the most recent it lists is Passenger Line of the Year at the Lloyd's List Greek Shipping Awards 2023.",
   "source_id": "BR38_PXFLEET"
  }
 ],
 "current_sources": [
  "CELESTYAL_26",
  "CEL_CCREV26",
  "BR38_PXFLEET",
  "BR38_PXAWARD",
  "BR38_PXRATE",
  "CEL_CINHORMUZ26",
  "CEL_CINGULF26",
  "CEL_CINBOOK26",
  "CEL_SEARCHLIGHT21",
  "CEL_MAREX23"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "CELESTYAL_23": {
   "title": "Celestyal Ships",
   "date": "accessed 5 September 2026",
   "url": "https://www.celestyal.com/us/our-ships",
   "label": "Celestyal Ships"
  },
  "BR38_PXFLEET": {
   "title": "Celestyal Officially Debuts its New Ship, Celestyal Discovery",
   "date": "accessed September 2026",
   "url": "https://www.travelagentcentral.com/cruises/celestyal-officially-debuts-its-new-ship-celebrity-discovery",
   "label": "Celestyal Officially Debuts its New Ship, Celestyal Discovery"
  },
  "BR38_PXAWARD": {
   "title": "Our Awards — Celestyal Cruises",
   "date": "accessed September 2026",
   "url": "https://celestyal.com/our-awards/",
   "label": "Our Awards — Celestyal Cruises"
  },
  "BR38_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/celestyal/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "CELESTYAL_26": {
   "title": "Introducing Celestyal's Western Mediterranean Discovery",
   "date": "accessed 5 September 2026",
   "url": "https://celestyal.com/us/our-cruises/discovery-western-med-cruises",
   "label": "Celestyal Western Mediterranean Discovery"
  },
  "CEL_CCREV26": {
   "title": "Celestyal Reviews (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (page dated 15 August 2026) (site blocks automated re-verification; read in a browser 1 October 2026; 3.7 of 5 across 413 reviews)",
   "url": "https://www.cruisecritic.com/cruise/celestyal/reviews",
   "label": "CruiseCritic: Celestyal reviews"
  },
  "CEL_CINHORMUZ26": {
   "title": "Celestyal: Ships to Sail as Soon as It Is Safe",
   "date": "1 April 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/04/celestyal-ships-to-sail-as-soon-as-it-is-safe/",
   "label": "Cruise Industry News: Celestyal ships held in Arabian Gulf"
  },
  "CEL_CINGULF26": {
   "title": "Celestyal Cancels Gulf, Doubles Down on Med for Winter 2026-27",
   "date": "27 May 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/05/celestyal-cancels-gulf-doubles-down-on-med-for-winter-2026-27/",
   "label": "Cruise Industry News: Celestyal cancels Gulf winter 2026-27"
  },
  "CEL_CINBOOK26": {
   "title": "Celestyal: Bookings Ahead of Expectations for Western Med Winter",
   "date": "1 September 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/09/celestyal-bookings-ahead-of-expectations-for-western-med-winter/",
   "label": "Cruise Industry News: Western Med bookings ahead of plan"
  },
  "CEL_SEARCHLIGHT21": {
   "title": "Celestyal Cruises and Louis Group Partners With Searchlight Capital Partners to Announce Strategic Investment Agreement",
   "date": "29 November 2021",
   "url": "https://searchlightcap.com/news/celestyal-cruises-and-louis-group-partners-with-searchlight-capital-to-announce/",
   "label": "Searchlight Capital: Celestyal investment"
  },
  "CEL_MAREX23": {
   "title": "Celestyal Acquires AIDA Cruise Ship Previously Set for Three-Year Cruise",
   "date": "16 November 2023",
   "url": "https://maritime-executive.com/article/celestyal-acquires-aida-cruise-ship-previously-set-for-three-year-cruise",
   "label": "Maritime Executive: Celestyal buys AIDAaura"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR38",
 "page": "https://hawkeskwortnik.com/readings/cei/celestyal",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR38.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}