{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR32",
 "name": "Avalon Waterways",
 "parent": "Globus family of brands",
 "peer_group": "River cruise",
 "primary_segment": "River cruise",
 "core_geographies": "Europe / Egypt / Southeast Asia / South America",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 77,
 "grade": "C",
 "rank": 33,
 "of": 50,
 "peer_rank": 6,
 "peer_size": 11,
 "confidence": {
  "score": 93,
  "method": "counted_citations_v1",
  "counted_citations": [
   "AVALON_25",
   "BR32_PXFLEET",
   "BR32_PXAWARD",
   "BR32_PXRATE"
  ]
 },
 "summary": "Avalon has brand scale and wide reach through packaged distribution. The main watch: its suite-ship design edge needs steady refresh investment to stay distinct.",
 "narrative": "Avalon Waterways is a large river brand built on suite-ship cabin design and broad package-tour distribution through the Globus family. Its design edge needs steady refresh investment to stay distinct. Avalon's grade rests on 4 counted sources.",
 "strengths": [
  "Brand scale and packaged distribution give Avalon wide reach.",
  "An established suite-ship fleet backs a long-running river product.",
  "Cabin design and Globus package-tour distribution anchor the brand's position."
 ],
 "fragilities": [
  "Suite-ship design differentiation needs steady refresh investment to stay durable.",
  "Private ownership within the Globus family limits outside-in visibility.",
  "Its suite-ship design edge has to stay distinct among more specialized river rivals."
 ],
 "what_moves_this_letter": [
  "Whether repeat demand and packaged distribution stay strong through the next booking cycle.",
  "Whether package-tour buyers keep booking through the next planning window.",
  "Whether the Better By Design refresh keeps the suite ships distinct."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 79,
   "class_median": 81.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 80,
   "class_median": 83.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 75,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 83,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 75,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 65,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 79,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 77,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 73,
   "class_median": 74.0,
   "evidence_mode": "high_confidence_proxy"
  }
 ],
 "card_source_codes": [
  "AVALON_25",
  "BR32_PXFLEET",
  "BR32_PXAWARD",
  "BR32_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 4.7,
  "reviews": 1396,
  "url": "https://www.cruisecritic.com/cruise/avalon-waterways/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2025-12-11",
   "headline": "Christmas market capacity up 15% for 2026",
   "detail": "Avalon added Christmas market departures for 2026, a 15% capacity increase.",
   "source_id": "AVALON_XMAS26"
  },
  {
   "date": "2026-02-26",
   "headline": "Avalon Artistry II moves to the Seine in 2027; Bordeaux sailings end after 2026",
   "detail": "Avalon is adding Seine capacity in 2027 by moving Avalon Artistry II from Bordeaux after its last season there in 2026.",
   "source_id": "AVALON_SEINE27"
  },
  {
   "date": "2026-03-20",
   "headline": "UK bookings up 61% in the peak booking period",
   "detail": "Avalon reported 61% year-on-year UK growth during the peak booking period. Its president said UK agents can sell Avalon at a higher price point.",
   "source_id": "AVALON_UKPRICE26"
  },
  {
   "date": "2026-03-31",
   "headline": "Research: 62% of travelers prefer ships under 150 guests",
   "detail": "Avalon published guest research finding 62% of travelers prefer ships carrying fewer than 150 guests. Its Suite Ships average about 150 passengers.",
   "source_id": "AVALON_RESEARCH26"
  },
  {
   "date": "2026-05-12",
   "headline": "Two new multi-river France itineraries for 2027",
   "detail": "Avalon is adding two multi-river France itineraries for 2027: Seine & Rhine Revealed, which pairs Paris and Normandy with the Rhine, and France Unveiled: Seine & Rhône.",
   "source_id": "AVALON_FRANCE27"
  },
  {
   "date": "2026-05-26",
   "headline": "Three 2027 Cruise & Tour itineraries pair Globus tours with Avalon cruises",
   "detail": "Three new 2027 itineraries combine a guided Globus tour with an Avalon river cruise. The Cruise & Tour collection now has seven itineraries.",
   "source_id": "AVALON_CRUISETOUR27"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 4.7 of 5 across 1,396 reviews. A fleet-wide Better By Design refresh of the Suite Ships includes 2026 refits of Avalon Expression and Avalon Visionary, with new decor, a redesigned Sky Deck and a second Starlink antenna. Won four river categories in Cruise Critic's 2025 Best in Cruise Awards: Best River Cruise Line, Best for Active Cruisers, Best Cabins and the river Cruisers' Choice Award.",
   "source_id": "BR32_PXFLEET"
  }
 ],
 "current_sources": [
  "AVALON_RESEARCH26",
  "AVALON_SEASONAL27",
  "AVALON_FRANCE27",
  "AVALON_CRUISETOUR27",
  "BR32_PXFLEET",
  "BR32_PXAWARD",
  "BR32_PXRATE",
  "AVALON_UKPRICE26",
  "AVALON_SEINE27",
  "AVALON_XMAS26",
  "AVALON_WIKI26"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "AVALON_25": {
   "title": "Avalon Waterways River Cruise Ships",
   "date": "accessed March 2026 (site blocks automated re-verification, 5 September 2026)",
   "url": "https://www.avalonwaterways.com/river-cruise-ships/",
   "label": "Avalon Waterways Ships"
  },
  "BR32_PXFLEET": {
   "title": "Avalon Waterways Announces Fleet-Wide Refresh for Suite Ships",
   "date": "March 22, 2025",
   "url": "https://cruiseindustrynews.com/cruise-news/2025/03/avalon-waterways-announces-fleet-wide-refresh-for-suite-ships/",
   "label": "Cruise Industry News: Suite Ship refresh"
  },
  "BR32_PXAWARD": {
   "title": "Cruise Critic Announces Winners of 2025 Best in Cruise Awards",
   "date": "accessed September 2026",
   "url": "https://openjaw.com/buzz-board/2025/12/04/cruise-critic-announces-winners-of-2025-best-in-cruise-awards/",
   "label": "Cruise Critic Announces Winners of 2025 Best in Cruise Awards"
  },
  "BR32_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/avalon-waterways/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "AVALON_RESEARCH26": {
   "title": "New Avalon Waterways Research Shows Travelers Prefer Fewer Crowds, More Choice & More Space",
   "date": "March 31, 2026",
   "url": "https://delivery.gfobcontent.com/api/public/content/d6db546a615246f086cf38e8bf2c6a3d",
   "label": "Avalon Waterways release: traveler research (31 March 2026)"
  },
  "AVALON_SEASONAL27": {
   "title": "Avalon Waterways Unveils New Seasonal Excursions for 2027",
   "date": "April 28, 2026",
   "url": "https://delivery.gfobcontent.com/api/public/content/b4481dc7adb04f72b565f6daef3c787a",
   "label": "Avalon Waterways release: seasonal excursions 2027"
  },
  "AVALON_FRANCE27": {
   "title": "Avalon Waterways Expands France Portfolio in 2027 with New Multi-River Itineraries",
   "date": "May 12, 2026",
   "url": "https://delivery.gfobcontent.com/api/public/content/111c032fd3f0416db12e2e1784d9b1d6",
   "label": "Avalon Waterways release: France 2027"
  },
  "AVALON_CRUISETOUR27": {
   "title": "Avalon Unveils Three New 2027 Cruise & Tour Itineraries",
   "date": "May 26, 2026",
   "url": "https://delivery.gfobcontent.com/api/public/content/08cb5699e1024adbb05901e6227e8ef3",
   "label": "Avalon Waterways release: 2027 Cruise & Tour"
  },
  "AVALON_UKPRICE26": {
   "title": "Avalon Waterways president outlines opportunity for agents to book 'at higher price point'",
   "date": "20 March 2026",
   "url": "https://travelweekly.co.uk/news/avalon-waterways-president-outlines-opportunity-for-agents-to-book-at-higher-price-point",
   "label": "Travel Weekly UK: UK growth and pricing stance"
  },
  "AVALON_SEINE27": {
   "title": "Avalon Waterways Expands Seine Capacity for 2027",
   "date": "February 26, 2026",
   "url": "https://www.travelmarketreport.com/river-cruise/articles/avalon-waterways-expands-seine-capacity-for-2027",
   "label": "Travel Market Report: Seine capacity"
  },
  "AVALON_XMAS26": {
   "title": "Avalon Waterways Increases Christmas Season Departures for 2026",
   "date": "December 11, 2025",
   "url": "https://www.travelmarketreport.com/river-cruise/articles/avalon-waterways-increases-christmas-season-departures-for-2026",
   "label": "Travel Market Report: Christmas market capacity"
  },
  "AVALON_WIKI26": {
   "title": "Avalon Waterways (Wikipedia)",
   "date": "accessed 1 October 2026",
   "url": "https://en.wikipedia.org/wiki/Avalon_Waterways",
   "label": "Wikipedia: Avalon Waterways"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR32",
 "page": "https://hawkeskwortnik.com/readings/cei/avalon-waterways",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR32.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}