{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR31",
 "name": "AmaWaterways",
 "parent": "AmaWaterways",
 "peer_group": "River cruise",
 "primary_segment": "River cruise",
 "core_geographies": "Europe / Nile / Mekong / Colombia / Africa",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 80,
 "grade": "C+",
 "rank": 19,
 "of": 50,
 "peer_rank": 3,
 "peer_size": 11,
 "confidence": {
  "score": 93,
  "method": "counted_citations_v1",
  "counted_citations": [
   "AMA_25",
   "BR31_PXFLEET",
   "BR31_PXAWARD",
   "BR31_PXRATE"
  ]
 },
 "summary": "Advisor strength and destination breadth in river. Competition is intense, and source markets are exposed to discretionary leisure spending. Scores for AmaWaterways rest on four counted sources.",
 "narrative": "AmaWaterways is a major premium river brand with 31 ships across Europe and long-haul regions, and advisors back it. It plans more than 50 ships by 2032, and AmaNubia arrives on the Nile in November 2026. River competition is intense, and its source markets depend on discretionary leisure spending.",
 "strengths": [
  "Advisor strength and destination breadth in river.",
  "An extensive river fleet across Europe and long-haul regions.",
  "A major premium river brand with broad geographic range."
 ],
 "fragilities": [
  "River competition is intense, and source markets are exposed to discretionary leisure.",
  "AmaWaterways is private; its main review evidence is 4.4/5 on Cruise Critic across 1,216 reviews.",
  "AmaWaterways must keep its premium river offer sharp against more specialized rivals."
 ],
 "what_moves_this_letter": [
  "Whether AmaWaterways' advisor-led repeat demand holds through the next booking cycle.",
  "Whether discretionary leisure spending in its source markets holds through the next planning window.",
  "Whether long-haul additions like AmaNubia keep the brand distinct in a crowded river market."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 82,
   "class_median": 81.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 83,
   "class_median": 83.0,
   "evidence_mode": "high_confidence_proxy"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 80,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 88,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 77,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 67,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 81,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 79,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 75,
   "class_median": 74.0,
   "evidence_mode": "high_confidence_proxy"
  }
 ],
 "card_source_codes": [
  "AMA_25",
  "BR31_PXFLEET",
  "BR31_PXAWARD",
  "BR31_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 4.5,
  "reviews": 1212,
  "url": "https://www.cruisecritic.com/cruise/ama-waterways/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2026-04-17",
   "headline": "Plan to exceed 50 ships by 2032",
   "detail": "AmaWaterways said it will grow from 31 ships to more than 50 by 2032. The plan adds 15 ships in Europe plus new ships on the Nile, Chobe and Mekong.",
   "source_id": "AMA_50SHIP26"
  },
  {
   "date": "2026-09-05",
   "headline": "AmaNubia arriving on the Nile in November 2026",
   "detail": "AmaWaterways' ship page says AmaNubia arrives on the Nile in November 2026. AmaMelodia carries 64 guests on Colombia's Magdalena River.",
   "source_id": "AMA_NUBIA26"
  },
  {
   "date": "2026-09-08",
   "headline": "Cruise Critic rates AmaWaterways 4.4/5 across 1,209 reviews",
   "detail": "A search-index snapshot of Cruise Critic's AmaWaterways page, dated 19 August 2026, showed 4.4 of 5 (Very Good) across 1,209 reviews. A browser re-read on 1 October 2026 showed 4.4 across 1,216.",
   "source_id": "AMA_CCREV26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 4.5 of 5 across 1,212 reviews. The fleet of 31 ships (April 2026) is planned to pass 50 by 2032. Named arrivals: AmaSintra (2025), AmaSofia and AmaNubia (2026), AmaRudi, AmaMaya and AmaFiora (2027), AmaClara, AmaGaia and AmaCleo (2028). AmaMagdalena won Best New River Ship at Cruise Critic's 2025 Best in Cruise Awards; the line also won Best Enrichment.",
   "source_id": "BR31_PXFLEET"
  },
  {
   "date": "2026-09-29",
   "headline": "AmaMaya to debut on the Mekong in January 2027",
   "detail": "The 120-guest, 60-stateroom AmaMaya will sail seven-night Vietnam and Cambodia itineraries from January 2027.",
   "source_id": "AMA_MAYA26"
  }
 ],
 "current_sources": [
  "AMA_NUBIA26",
  "AMA_MELODIA26",
  "AMA_CCREV26",
  "BR31_PXFLEET",
  "BR31_PXAWARD",
  "BR31_PXRATE",
  "AMA_50SHIP26",
  "AMA_MAYA26",
  "AMA_TW50SHIP26"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "AMA_25": {
   "title": "AmaWaterways Ships",
   "date": "accessed 5 September 2026",
   "url": "https://www.amawaterways.com/ships",
   "label": "AmaWaterways Fleet"
  },
  "BR31_PXFLEET": {
   "title": "AmaWaterways Orders 8 New Ships",
   "date": "accessed September 2026",
   "url": "https://www.cruisecritic.com/news/amawaterways-orders-8-new-river-ships",
   "label": "AmaWaterways Orders 8 New Ships"
  },
  "BR31_PXAWARD": {
   "title": "Cruise Critic Announces 2025 Best in Cruise Award Winners",
   "date": "accessed September 2026",
   "url": "https://www.cruisecritic.com/news/cruise-critic-best-in-cruise-award-winners",
   "label": "Cruise Critic Announces 2025 Best in Cruise Award Winners"
  },
  "BR31_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; browser re-read 1 October 2026 showed 4.4 of 5 across 1,216 reviews)",
   "url": "https://www.cruisecritic.com/cruise/ama-waterways/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "AMA_NUBIA26": {
   "title": "AmaNubia (official ship page)",
   "date": "accessed 5 September 2026",
   "url": "https://www.amawaterways.com/ships/amanubia",
   "label": "AmaWaterways: AmaNubia"
  },
  "AMA_MELODIA26": {
   "title": "AmaMelodia (official ship page)",
   "date": "accessed 5 September 2026",
   "url": "https://www.amawaterways.com/ships/amamelodia",
   "label": "AmaWaterways: AmaMelodia"
  },
  "AMA_CCREV26": {
   "title": "AmaWaterways Reviews: What Cruisers Say (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (page dated 19 August 2026) (site blocks automated re-verification; read in a browser 1 October 2026; 4.4 of 5 across 1,216 reviews)",
   "url": "https://www.cruisecritic.com/cruise/ama-waterways/reviews",
   "label": "CruiseCritic: AmaWaterways reviews"
  },
  "AMA_50SHIP26": {
   "title": "AmaWaterways to Operate Over 50 Ships by 2032",
   "date": "17 April 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/04/amawaterways-to-operate-over-50-ships-by-2032/",
   "label": "Cruise Industry News: AmaWaterways 50+ ships by 2032"
  },
  "AMA_MAYA26": {
   "title": "AmaWaterways introduces new 120-guest ship for Mekong cruises",
   "date": "29 September 2026",
   "url": "https://travelweek.ca/news/cruise/amawaterways-introduces-new-120-guest-ship-for-mekong-cruises",
   "label": "Travelweek: AmaMaya debut January 2027"
  },
  "AMA_TW50SHIP26": {
   "title": "AmaWaterways is going for growth, with more than 50 ships in fleet by 2032",
   "date": "14 April 2026",
   "url": "https://www.travelweek.ca/news/cruise/amawaterways-is-going-for-growth-with-more-than-50-ships-in-fleet-by-2032/",
   "label": "Travelweek: AmaWaterways growth plan"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR31",
 "page": "https://hawkeskwortnik.com/readings/cei/amawaterways",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR31.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}