{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR29",
 "name": "Scenic Luxury Cruises & Tours",
 "parent": "Scenic Group",
 "peer_group": "River cruise",
 "primary_segment": "Luxury river / yacht / expedition",
 "core_geographies": "Europe / Southeast Asia / polar / Mediterranean",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 80,
 "grade": "C+",
 "rank": 18,
 "of": 50,
 "peer_rank": 2,
 "peer_size": 11,
 "confidence": {
  "score": 100,
  "method": "counted_citations_v1",
  "counted_citations": [
   "SCENIC_26",
   "BR29_PXFLEET",
   "BR29_PXAWARD",
   "BR29_PXRATE"
  ]
 },
 "summary": "Clear luxury brand architecture across river and ocean. Luxury expansion must keep occupancy and rate discipline intact.",
 "narrative": "Scenic Luxury Cruises & Tours runs 13 ultra-luxury river ships alongside two Scenic Eclipse discovery yachts, with Scenic Ikon due in 2028. Cruise Critic reviewers rate the river fleet 4.3/5 and the ocean yachts only 3.8/5. Expansion has to hold occupancy and rate discipline across both.",
 "strengths": [
  "Clear luxury brand architecture across river and ocean.",
  "The Scenic Eclipse fleet is in service, with Scenic Ikon announced for 2028.",
  "An ultra-luxury operator spanning river ships and discovery yachts."
 ],
 "fragilities": [
  "Luxury expansion must keep occupancy and rate discipline intact.",
  "As a private group, Scenic is hard to read from outside; reviews split between river and ocean.",
  "Scenic must keep both formats sharp against more specialized river and yacht rivals."
 ],
 "what_moves_this_letter": [
  "Whether Scenic's river and yacht lines stay coherent enough to support rate quality.",
  "Whether Scenic Eclipse ratings rise toward the river fleet's level.",
  "Whether Scenic Ikon's 2028 arrival extends the brand without diluting rate discipline."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 84,
   "class_median": 81.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 85,
   "class_median": 83.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 81,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 81,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 73,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 70,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 83,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 80,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 75,
   "class_median": 74.0,
   "evidence_mode": "official_source_snapshot"
  }
 ],
 "card_source_codes": [
  "SCENIC_26",
  "BR29_PXFLEET",
  "BR29_PXAWARD",
  "BR29_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 3.8,
  "reviews": 121,
  "url": "https://www.cruisecritic.com/cruise/scenic-ocean/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2025-08-21",
   "headline": "Trustpilot rates Scenic (UK) 4.6/5 across 424 reviews",
   "detail": "A Trustpilot snapshot of Scenic's UK page showed 4.6 of 5 (Excellent) across 424 reviews.",
   "source_id": "SCENIC_TPREV25"
  },
  {
   "date": "2026-04-16",
   "headline": "Nine new ships planned 2026-2028 across Scenic and Emerald",
   "detail": "Scenic Group plans nine ships by 2028, including Scenic Aria (Douro, 2027), Scenic Spirit II (Mekong, 2028) and the 270-guest Scenic Ikon Discovery Yacht (2028). Six of the nine are Emerald ships.",
   "source_id": "SCENIC_9SHIP26"
  },
  {
   "date": "2026-08-12",
   "headline": "Cruise Critic rates Scenic's river fleet 4.3/5 across 1,704 reviews",
   "detail": "Cruise Critic's Scenic river page showed 4.3 of 5 (Very Good) across 1,704 reviews. A browser re-read on 1 October 2026 showed 4.3 across 1,705.",
   "source_id": "SCENIC_CCREV26"
  },
  {
   "date": "2026-09-01",
   "headline": "New COO and CIO appointed",
   "detail": "Scenic Group named former Carnival Australia and Carnival UK president Sture Myrmell as Chief Operating Officer. Riko van Santen joined as Chief Information Officer.",
   "source_id": "SCENIC_COO26"
  },
  {
   "date": "2026-09-08",
   "headline": "Scenic's ocean yachts rate 3.8/5 on Cruise Critic, below the river fleet",
   "detail": "A search-index snapshot of Cruise Critic's Scenic Ocean page (Scenic Eclipse and Eclipse II) showed 3.8 of 5 (Average) across 121 reviews. That is well below the river fleet's 4.3.",
   "source_id": "SCENIC_OCEANCC26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 3.8 of 5 across 121 reviews. This rating is from Cruise Critic's Scenic Ocean page; the river fleet has its own page at 4.3. The fleet is 13 Scenic river ships (12 in Europe plus Scenic Spirit on the Mekong) and two Discovery Yachts, Scenic Eclipse and Scenic Eclipse II. New builds include Scenic Aria (Douro, 2027), Scenic Spirit II (Mekong, 2028) and the Scenic Ikon Discovery Yacht (from Venice, April 2028), part of Scenic Group's nine-ship expansion through 2028. Named Best for Entertainment and Best Service in Cruise Critic's 2025 Best in Cruise Awards (river category).",
   "source_id": "BR29_PXFLEET"
  },
  {
   "date": "2026-09-22",
   "headline": "India expansion via Assam Bengal Navigation partnership",
   "detail": "Scenic Group signed a long-term partnership with Assam Bengal Navigation for the Brahmaputra, with two river ships joining by 2029-30. Scenic Aura debuts on the Hooghly River in 2027-28.",
   "source_id": "SCENIC_INDIA26"
  }
 ],
 "current_sources": [
  "SCENIC_CCREV26",
  "SCENIC_TPREV25",
  "SCENIC_OCEANCC26",
  "BR29_PXFLEET",
  "BR29_PXAWARD",
  "BR29_PXRATE",
  "SCENIC_9SHIP26",
  "SCENIC_COO26",
  "SCENIC_INDIA26",
  "SCENIC_RIVERFLEET26"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "SCENIC_26": {
   "title": "Scenic Unveils Scenic Ikon",
   "date": "2026",
   "url": "https://scenic.cruises/US/en-US/blogs/scenic-ikon-launch",
   "label": "Scenic Ikon Launch"
  },
  "BR29_PXFLEET": {
   "title": "Scenic Group Announces Fleet Expansion Through 2028",
   "date": "accessed September 2026",
   "url": "https://www.travelpulse.com/news/cruise/scenic-group-announces-fleet-expansion-through-2028",
   "label": "Scenic Group Announces Fleet Expansion Through 2028"
  },
  "BR29_PXAWARD": {
   "title": "Cruise Critic's 2025 Best in Cruise Awards",
   "date": "December 2025",
   "url": "https://www.cruise-collective.com/article/cruise-critic-s-2025-best-in-cruise-awards-the-ships-and-lines-that-came-out-on-top",
   "label": "Cruise Critic's 2025 Best in Cruise Awards"
  },
  "BR29_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026; 3.8 of 5 across 123 reviews)",
   "url": "https://www.cruisecritic.com/cruise/scenic-ocean/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "SCENIC_CCREV26": {
   "title": "Scenic River Reviews: What Cruisers Say",
   "date": "search-index snapshot 12 August 2026 (site blocks automated re-verification; read in a browser 1 October 2026; 4.3 of 5 across 1,705 reviews)",
   "url": "https://www.cruisecritic.com/cruise/scenic-tours/reviews",
   "label": "Cruise Critic: Scenic river-cruise passenger reviews"
  },
  "SCENIC_TPREV25": {
   "title": "Scenic Luxury Cruises and Tours (UK) Trustpilot company page",
   "date": "search-index snapshot 21 August 2025 (site blocks automated re-verification; checked 7 September 2026)",
   "url": "https://www.trustpilot.com/review/scenic.co.uk",
   "label": "Trustpilot: Scenic Luxury Cruises and Tours (UK)"
  },
  "SCENIC_OCEANCC26": {
   "title": "Scenic Ocean Reviews: What Cruisers Say (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (site blocks automated re-verification)",
   "url": "https://www.cruisecritic.com/cruise/scenic-eclipse-ocean-cruises/reviews",
   "label": "Cruise Critic: Scenic Eclipse / Eclipse II ocean-yacht passenger reviews"
  },
  "SCENIC_9SHIP26": {
   "title": "Scenic Group marks 40 years with major nine-ship expansion",
   "date": "16 April 2026",
   "url": "https://www.travelweek.ca/news/cruise/scenic-group-marks-40-years-with-major-nine-ship-expansion/",
   "label": "Travelweek: Scenic Group nine-ship expansion"
  },
  "SCENIC_COO26": {
   "title": "Scenic Group Appoints New COO and CIO to the Global Leadership Team",
   "date": "1 September 2026",
   "url": "https://scenic.cruises/NZ/en-GB/media-centre/scenic-group-appoints-new-coo-and-cio-to-the-global-leadership-team",
   "label": "Scenic media centre: new COO and CIO"
  },
  "SCENIC_INDIA26": {
   "title": "Scenic Group Announces Long-Term Expansion in India",
   "date": "22 September 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/09/scenic-group-announces-long-term-expansion-in-india/",
   "label": "Cruise Industry News: Scenic-ABN Brahmaputra partnership"
  },
  "SCENIC_RIVERFLEET26": {
   "title": "Our Ships Europe (Scenic river Space-Ships)",
   "date": "accessed 1 October 2026",
   "url": "https://scenic.cruises/US/en-US/river/river-experience/ship-experience/our-ships-europe",
   "label": "Scenic: Europe river fleet"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR29",
 "page": "https://hawkeskwortnik.com/readings/cei/scenic-luxury-cruises-and-tours",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR29.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}