{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR27",
 "name": "Paul Gauguin Cruises",
 "parent": "PONANT EXPLORATIONS GROUP",
 "peer_group": "Luxury / ultra-luxury ocean",
 "primary_segment": "Luxury niche ocean",
 "core_geographies": "French Polynesia / South Pacific",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 77,
 "grade": "C",
 "rank": 32,
 "of": 50,
 "peer_rank": 9,
 "peer_size": 10,
 "confidence": {
  "score": 94,
  "method": "counted_citations_v1",
  "counted_citations": [
   "PONANT_26",
   "BR27_PXFLEET",
   "BR27_PXAWARD",
   "BR27_PXRATE"
  ]
 },
 "summary": "Very clear destination authority and differentiation. Single-asset concentration makes disruptions and utilization swings matter. Scores for Paul Gauguin rest on four counted sources.",
 "narrative": "Paul Gauguin Cruises has built a luxury brand around French Polynesia, using one highly specialized ship refurbished in 2025. Its destination authority is unusually clear. The cost of that focus is single-asset risk, where any disruption or utilization swing shows up directly.",
 "strengths": [
  "Very clear destination authority sets the brand apart.",
  "A single, highly specialized ship, with continued investment including a 2025 refurbishment.",
  "Destination-specialist luxury line built on French Polynesia expertise."
 ],
 "fragilities": [
  "One ship carries the brand, so disruptions and utilization swings hit hard.",
  "Private and single-ship, the brand offers outsiders little data beyond a 4.3/5 Cruise Critic score.",
  "The brand must keep its Polynesian luxury offer sharp against more specialized rivals."
 ],
 "what_moves_this_letter": [
  "Whether m/s Paul Gauguin holds its fares as Ponant's Le Jacques Cartier adds French Polynesia capacity from October 2026.",
  "Whether demand for French Polynesia holds through the next planning window.",
  "Whether the French Polynesia focus keeps protecting the brand's lane."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 80,
   "class_median": 81.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 83,
   "class_median": 83.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 84,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 74,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 66,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 72,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 78,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 77,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 68,
   "class_median": 74.0,
   "evidence_mode": "official_source_snapshot"
  }
 ],
 "card_source_codes": [
  "PONANT_26",
  "BR27_PXFLEET",
  "BR27_PXAWARD",
  "BR27_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 4.3,
  "reviews": 320,
  "url": "https://www.cruisecritic.com/cruise/paul-gauguin/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2025-10-20",
   "headline": "Moana Explorer programme grows to 12 voyages in 2027",
   "detail": "Paul Gauguin Cruises scheduled 12 Moana Explorer voyages for 2027 on m/s Paul Gauguin. It offered a $1,000 shipboard credit on 2026 voyages booked by 15 November 2025.",
   "source_id": "PG_MOANA27"
  },
  {
   "date": "2026-01-15",
   "headline": "Ponant adds Le Jacques Cartier in French Polynesia for winter 2026-27",
   "detail": "Parent Ponant Explorations Group is deploying Le Jacques Cartier alongside m/s Paul Gauguin from October 2026, on nine 14-night departures. Paul Gauguin keeps 66 departures a year in the region.",
   "source_id": "PG_CINLJC26"
  },
  {
   "date": "2026-02-20",
   "headline": "2028 programme opens with 39 voyages",
   "detail": "Paul Gauguin Cruises opened 39 all-inclusive 2028 voyages of 7 to 14 nights, with early-booking fares from $2,880 per guest and savings of up to 30%.",
   "source_id": "PG_PAX2028"
  },
  {
   "date": "2026-09-08",
   "headline": "Cruise Critic rates Paul Gauguin 4.3/5 across 320 reviews",
   "detail": "A search-index snapshot of Cruise Critic's Paul Gauguin page, dated 20 June 2026, showed 4.3 of 5 across 320 reviews. A browser re-read on 1 October 2026 showed 4.3 across 321.",
   "source_id": "PG_CCREV26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 4.3 of 5 across 320 reviews. The line has run one ship, m/s Paul Gauguin, since 1998; a seven-week drydock in February-March 2025 added eight connecting staterooms. Two newbuilds ordered from Vard in late 2019 were postponed by Ponant in November 2021, and no replacement order has been announced. Voted Best Small Cruise in Condé Nast Traveler's 2025 Readers' Choice Awards, its second consecutive year.",
   "source_id": "BR27_PXFLEET"
  }
 ],
 "current_sources": [
  "PG_MOANA27",
  "PG_CCREV26",
  "BR27_PXFLEET",
  "BR27_PXAWARD",
  "BR27_PXRATE",
  "PG_CINLJC26",
  "PG_PAX2028",
  "PG_MAREX21"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "PONANT_26": {
   "title": "The PONANT Fleet",
   "date": "accessed 5 September 2026",
   "url": "https://us.ponant.com/cruise-ships",
   "label": "PONANT Fleet"
  },
  "BR27_PXFLEET": {
   "title": "Paul Gauguin Set for Multi-Million Dollar Refurb",
   "date": "accessed September 2026",
   "url": "https://www.travelmarketreport.com/cruises/articles/paul-gauguin-set-for-multi-million-dollar-refurb",
   "label": "Paul Gauguin Set for Multi-Million Dollar Refurb"
  },
  "BR27_PXAWARD": {
   "title": "Condé Nast Traveler Readers Name Paul Gauguin Cruises 'Best Small Cruise' for Second Consecutive Year",
   "date": "7 October 2025",
   "url": "https://www.prnewswire.com/news-releases/conde-nast-traveler-readers-name-paul-gauguin-cruises-best-small-cruise-for-second-consecutive-year-302577618.html",
   "label": "PR Newswire: Paul Gauguin Best Small Cruise 2025"
  },
  "BR27_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/paul-gauguin/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "PG_MOANA27": {
   "title": "Paul Gauguin Cruises: Moana Explorer programme grows to 12 voyages in 2027",
   "date": "October 20, 2025",
   "url": "https://www.pgcruises.com/ponants-le-jacques-cartier-sails-alongside-m-s-paul-gauguin-in-french-polynesia-in-2026",
   "label": "Paul Gauguin Cruises: Moana Explorer 2027"
  },
  "PG_CCREV26": {
   "title": "Paul Gauguin Reviews (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (page dated 20 June 2026; site blocks automated re-verification; brand-level page read in a browser 1 October 2026: 4.3 of 5 across 321 reviews)",
   "url": "https://www.cruisecritic.com/cruise/paul-gauguin/reviews",
   "label": "CruiseCritic: Paul Gauguin reviews"
  },
  "PG_CINLJC26": {
   "title": "Ponant: Two Ships in French Polynesia for Winter 2026-27",
   "date": "15 January 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/01/ponant-two-ships-in-french-polynesia-for-winter-2026-27/",
   "label": "Cruise Industry News: Le Jacques Cartier joins Paul Gauguin"
  },
  "PG_PAX2028": {
   "title": "Paul Gauguin Cruises releases voyages for 2028",
   "date": "20 February 2026",
   "url": "https://www.paxnews.com/news/cruise/paul-gauguin-cruises-releases-voyages-2028",
   "label": "PAX: Paul Gauguin 2028 voyages"
  },
  "PG_MAREX21": {
   "title": "Ponant Delays Two New Cruise Ships from Vard",
   "date": "19 November 2021",
   "url": "https://www.maritime-executive.com/article/ponant-delays-two-new-cruise-ships-from-vard",
   "label": "Maritime Executive: Ponant postpones Paul Gauguin newbuilds"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR27",
 "page": "https://hawkeskwortnik.com/readings/cei/paul-gauguin-cruises",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR27.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}