{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR12",
 "name": "TUI Cruises / Mein Schiff",
 "parent": "Royal Caribbean Group / TUI Group JV",
 "peer_group": "Premium ocean",
 "primary_segment": "Premium ocean",
 "core_geographies": "Germany / Mediterranean / Canaries / Northern Europe",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 79,
 "grade": "C+",
 "rank": 22,
 "of": 50,
 "peer_rank": 7,
 "peer_size": 11,
 "confidence": {
  "score": 88,
  "method": "counted_citations_v1",
  "counted_citations": [
   "TUI_AR25",
   "RCL_10K25",
   "BR12_PXFLEET",
   "BR12_PXRATE"
  ]
 },
 "summary": "Mein Schiff is one of the best premium regional brands for reading European demand quality and all-inclusive clarity.",
 "narrative": "TUI Cruises / Mein Schiff combines strong German source-market fit with a clear all-inclusive proposition. When European demand is healthy, that mix produces unusually coherent premium economics. English-speaking cruisers rate it less warmly than its German base, which shows how much the brand rests on its home market.",
 "strengths": [
  "German source-market strength and all-inclusive clarity support repeat behavior.",
  "The 50/50 JV structure gives the brand scale and disclosure support.",
  "The proposition is commercially clear and has not overextended."
 ],
 "fragilities": [
  "Regional concentration means European macro and air trends matter.",
  "German strength can become concentration risk if the cycle turns.",
  "The brand has to keep premium clarity without drifting into sameness."
 ],
 "what_moves_this_letter": [
  "Whether German premium demand remains resilient.",
  "Whether all-inclusive framing keeps supporting pricing integrity.",
  "Whether German strength stays a moat and avoids becoming a concentration risk."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 82,
   "class_median": 81.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 81,
   "class_median": 83.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 81,
   "class_median": 82.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 73,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 80,
   "class_median": 75.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 75,
   "class_median": 73.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 80,
   "class_median": 79.5,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 82,
   "class_median": 79.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 79,
   "class_median": 74.0,
   "evidence_mode": "multi_source_primary"
  }
 ],
 "card_source_codes": [
  "TUI_AR25",
  "RCL_10K25",
  "BR12_PXFLEET",
  "BR12_PXRATE"
 ],
 "guest_rating": {
  "source": "Cruise Critic member reviews",
  "value": 3.6,
  "reviews": 42,
  "url": "https://www.cruisecritic.com/cruise/tui/reviews",
  "read_on": "2026-09-17"
 },
 "developments": [
  {
   "date": "2026-06-02",
   "headline": "Trade incentive to fill Mein Schiff Flow's first winter",
   "detail": "TUI Cruises paid travel agents 2% extra commission on FIT bookings made to 31 July 2026. It also extended the early-booking discount for Flow's 2026/27 winter itineraries.",
   "source_id": "TUI_FLOWSALES26"
  },
  {
   "date": "2026-06-12",
   "headline": "Mein Schiff Flow handed over; first voyage 14 June",
   "detail": "The second InTUItion-class ship was delivered by Fincantieri and sailed from Trieste on 14 June 2026.",
   "source_id": "TUI_FLOW26"
  },
  {
   "date": "2026-08-12",
   "headline": "Q3: Gulf disruption costs €20 million; Cruises segment rates up 4%",
   "detail": "TUI Group booked a €20 million one-off because Mein Schiff 4 and Mein Schiff 5 stayed in Gulf-region ports from March to mid-May 2026 for safety. In TUI's Cruises segment (Mein Schiff, Marella and Hapag-Lloyd), rates rose 4% to €252 and underlying EBIT was €133 million (prior year €143 million).",
   "source_id": "TUI_3Q26"
  },
  {
   "date": "2026-09-04",
   "headline": "Summer 2027 early-booking push with Robbie Williams campaign",
   "detail": "TUI Cruises ran a September campaign in Germany, Austria, Switzerland and the Netherlands with a travel-agent booking contest. It ran until the early-booking period ended on 30 September 2026.",
   "source_id": "TUI_SEPCAMP26"
  },
  {
   "date": "2026-09-07",
   "headline": "Trustpilot (DE) snapshot: 5,198 reviews, most reviewers fairly satisfied",
   "detail": "A German Trustpilot snapshot for meinschiff.com showed 5,198 reviews, with most reviewers reasonably satisfied overall.",
   "source_id": "MEINSCHIFF_TPDE26"
  },
  {
   "date": "2026-09-08",
   "headline": "Cruise Critic's English-language page reads 3.6/5 across 42 reviews",
   "detail": "A search-index snapshot of Cruise Critic's TUI Cruises page showed 3.6 of 5 (Average) across 42 reviews. English-speaking cruisers read less positive than the German Trustpilot base.",
   "source_id": "TUI_CCUS25"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "Cruise Critic members rate the line 3.6 of 5 across 42 reviews. Nine ships as of mid-2026: Mein Schiff 1-7 plus the InTUItion-class Mein Schiff Relax (delivered February 2025) and Mein Schiff Flow (delivered June 2026).",
   "source_id": "BR12_PXFLEET"
  }
 ],
 "current_sources": [
  "TUI_3Q26",
  "MEINSCHIFF_TPDE26",
  "TUI_CCUS25",
  "BR12_PXFLEET",
  "BR12_PXRATE",
  "TUI_FLOW26",
  "TUI_FLOWSALES26",
  "TUI_SEPCAMP26"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "TUI_AR25": {
   "title": "TUI Group Annual Report 2025",
   "date": "2025 annual report published in 2026",
   "url": "https://annualreport.tuigroup.com/2025/download-center/TUI_AR25_Gesamt_EN.pdf",
   "label": "TUI Annual Report 2025"
  },
  "RCL_10K25": {
   "title": "Royal Caribbean Group Form 10-K for year ended December 31, 2025",
   "date": "filed in 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/884887/000088488726000007/rcl-20251231.htm",
   "label": "Royal Caribbean Group 2025 Form 10-K"
  },
  "BR12_PXFLEET": {
   "title": "Mein Schiff Relax — Wikipedia",
   "date": "accessed September 2026",
   "url": "https://en.wikipedia.org/wiki/Mein_Schiff_Relax",
   "label": "Mein Schiff Relax — Wikipedia"
  },
  "BR12_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/tui/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "TUI_3Q26": {
   "title": "TUI confirms EBIT outlook following the third quarter – booking momentum picks up; integrated business model with own hotels and ships proves its resilience in a volatile environment",
   "date": "August 12, 2026",
   "url": "https://www.tuigroup.com/en/newsroom/news/tui-confirms-ebit-outlook-following-the-third-quarter-booking-momentum-picks-up-integrated-business-model-with-own-hotels-and-ships-proves-its-resilience-in-a-volatile-environment",
   "label": "TUI Group: Q3 FY2026 results statement"
  },
  "MEINSCHIFF_TPDE26": {
   "title": "meinschiff.com | TUI Cruises Bewertungen (German Trustpilot)",
   "date": "search-index snapshot accessed 7 September 2026 (site blocks automated re-verification)",
   "url": "https://de.trustpilot.com/review/meinschiff.com",
   "label": "Trustpilot (DE): TUI Cruises / Mein Schiff reviews"
  },
  "TUI_CCUS25": {
   "title": "TUI Cruises Reviews: What Cruisers Say (CruiseCritic)",
   "date": "search-index snapshot accessed 8 September 2026 (page originally published 1 November 2025) (site blocks automated re-verification; read in a browser 1 October 2026; 3.6 of 5 across 42 reviews)",
   "url": "https://www.cruisecritic.com/cruise/tui/reviews",
   "label": "CruiseCritic: TUI Cruises / Mein Schiff reviews (English-language)"
  },
  "TUI_FLOW26": {
   "title": "Mein Schiff Flow: TUI Cruises welcomes its second InTUItion-class ship",
   "date": "12 June 2026",
   "url": "https://corporate.tuicruises.com/en/press/releases/mein-schiff-flow-tui-cruises-uebernimmt-zweites-schiff-der-intuition-klasse",
   "label": "TUI Cruises press release: Mein Schiff Flow handover"
  },
  "TUI_FLOWSALES26": {
   "title": "Sales initiative for the Mein Schiff Flow: Extended early-booking discount and 2% additional commission until 31 July 2026",
   "date": "2 June 2026",
   "url": "https://corporate.tuicruises.com/en/press/releases/vertriebsinitiative-fuer-die-mein-schiff-flow-laengere-fruehbucherermaessigung",
   "label": "TUI Cruises press release: Flow trade incentive"
  },
  "TUI_SEPCAMP26": {
   "title": "Mein Schiff launches major September campaign featuring Robbie Williams",
   "date": "4 September 2026",
   "url": "https://corporate.tuicruises.com/en/press/releases/mein-schiff-startet-grosse-september-kampagne-mit-robbie-williams",
   "label": "TUI Cruises press release: September 2026 campaign"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR12",
 "page": "https://hawkeskwortnik.com/readings/cei/tui-cruises-mein-schiff",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR12.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}