{
 "schema": "hk.cei.card/v1",
 "entity_id": "BR07",
 "name": "AIDA Cruises",
 "parent": "Carnival Corporation Ltd.",
 "peer_group": "Regional ocean",
 "primary_segment": "Contemporary ocean",
 "core_geographies": "Germany / Northern Europe / Mediterranean / Canaries",
 "release": "cei-2026-q4",
 "edition": "Q4 2026",
 "methodology": "v2.1",
 "grading_scale": "v2.1",
 "score": 78,
 "grade": "C",
 "rank": 25,
 "of": 50,
 "peer_rank": 1,
 "peer_size": 5,
 "confidence": {
  "score": 89,
  "method": "counted_citations_v1",
  "counted_citations": [
   "CCL_1Q26",
   "CCL_2Q26",
   "CCL_10Q_2Q26",
   "CCL_DLC26",
   "CORP_AIDAPRIMA26",
   "AIDA_TPDE26",
   "BR07_PXFLEET",
   "BR07_PXAWARD",
   "AIDA_WTA24"
  ]
 },
 "summary": "AIDA knows its German source market closely. The main watch: European consumer softness and airfare friction can hit mix fast.",
 "narrative": "AIDA Cruises is Carnival's German-language volume leader, with strong fly-cruise appeal and close ties to its home market. German Trustpilot reviewers rate it 4.4 of 5 across more than 32,000 reviews. European consumer softness and airfare friction can hit its mix fast.",
 "strengths": [
  "AIDA has close brand intimacy with its German source market.",
  "It is one of Carnival's core European demand engines.",
  "German-language volume leadership comes with strong fly-cruise and European vacation appeal."
 ],
 "fragilities": [
  "European consumer softness and airfare friction can hit mix fast.",
  "Carnival reports group yields without an AIDA breakout, so outside reads stay approximate.",
  "Reviewers flag rising prices and extra onboard costs, a risk to AIDA's value position."
 ],
 "what_moves_this_letter": [
  "Whether reliance on German demand works as a moat or a vulnerability.",
  "Whether German consumers keep booking as airfares and European prices move.",
  "Whether the AIDA Evolution refits keep the product competitive for German guests."
 ],
 "pillars": [
  {
   "id": "demand_quality",
   "name": "Demand Quality",
   "weight_pct": 13,
   "score": 85,
   "class_median": 81.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "pricing_revenue_integrity",
   "name": "Pricing & Revenue Integrity",
   "weight_pct": 13,
   "score": 79,
   "class_median": 83.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "destination_itinerary_advantage",
   "name": "Destination & Itinerary Advantage",
   "weight_pct": 13,
   "score": 85,
   "class_median": 82.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "product_experience",
   "name": "Product & Experience",
   "weight_pct": 12,
   "score": 69,
   "class_median": 80.0,
   "evidence_mode": "multi_source_primary"
  },
  {
   "id": "distribution_channel_productivity",
   "name": "Distribution & Channel Productivity",
   "weight_pct": 9,
   "score": 80,
   "class_median": 75.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "ancillary_onboard_monetization",
   "name": "Ancillary & Onboard Monetization",
   "weight_pct": 9,
   "score": 74,
   "class_median": 73.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "crm_loyalty_ltv",
   "name": "CRM, Loyalty & LTV",
   "weight_pct": 9,
   "score": 77,
   "class_median": 79.5,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "commercial_execution_discipline",
   "name": "Commercial Execution Discipline",
   "weight_pct": 13,
   "score": 79,
   "class_median": 79.0,
   "evidence_mode": "official_source_snapshot"
  },
  {
   "id": "strategic_flexibility_resilience",
   "name": "Strategic Flexibility & Resilience",
   "weight_pct": 9,
   "score": 73,
   "class_median": 74.0,
   "evidence_mode": "official_source_snapshot"
  }
 ],
 "card_source_codes": [
  "CCL_AR25",
  "BR07_PXFLEET",
  "BR07_PXAWARD",
  "BR07_PXRATE",
  "AIDA_WTA24"
 ],
 "guest_rating": null,
 "developments": [
  {
   "date": "2026-06-23",
   "headline": "AIDAprima back in service after a 14-day refit",
   "detail": "AIDAprima returned with a refreshed Theatrium and Beach Club and more than 150,000 square feet of carpet made from recycled materials. Carnival Maritime's shipyard team finished the work in 14 days.",
   "source_id": "CORP_AIDAPRIMA26"
  },
  {
   "date": "2026-06-23",
   "headline": "Parent reports record Q2 net yields",
   "detail": "Carnival Corporation reported its twelfth straight quarter of record net yields and record customer deposits of $9.0 billion. The release does not break out AIDA.",
   "source_id": "CCL_2Q26"
  },
  {
   "date": "2026-09-06",
   "headline": "SuperSeptember promotion adds up to EUR 300 onboard credit",
   "detail": "Bookings made 1 to 30 September 2026 for selected cruises from November 2026 to June 2027 earned onboard credit of up to EUR 300 per cabin, with an incentive for agencies.",
   "source_id": "AIDA_SUPERSEPT26"
  },
  {
   "date": "2026-09-07",
   "headline": "Trustpilot (DE): 4.3 of 5 across 31,635 reviews",
   "detail": "German Trustpilot showed 31,635 reviews (7,251 in the prior 12 months) rated 4.3 of 5; a 1 October 2026 re-read showed 32,131 reviews at 4.4. Reviewers praise the crew and organisation and complain mainly about rising prices and extra onboard costs.",
   "source_id": "AIDA_TPDE26"
  },
  {
   "date": "2026-09-08",
   "headline": "Grade revised on Q4 evidence sweep",
   "detail": "The German Trustpilot base of 31,635 reviews at 4.3 of 5 counted as a Tier A review aggregate. Demand Quality rose 6 points.",
   "source_id": "AIDA_TPDE26"
  },
  {
   "date": "2026-09-17",
   "headline": "Product & Experience pillar added",
   "detail": "AIDA is midway through AIDA Evolution, a fleet modernization programme with six-week drydock refits of Sphinx-class ships running through 2028. Carnival has ordered two AIDA ships of about 2,100 cabins each from Fincantieri for early 2030 and late 2031. World Travel Awards lists AIDA as a nominee for Europe's Leading Cruise Line; Norwegian Cruise Line won that title from 2008 through 2024. Cruise Critic shows 3.7 of 5 from only 16 reviews, too few to count, so the guest-rated part of this score uses the peer-group median.",
   "source_id": "BR07_PXFLEET"
  },
  {
   "date": "2026-09-29",
   "headline": "Parent beats guidance in Q3; 2027 booked at record levels",
   "detail": "Carnival Corporation reported record Q3 revenues, net yields up 2.4% in constant currency and record Q3 customer deposits of $7.6 billion, with 2027 occupancy and pricing at record levels. The release does not break out AIDA.",
   "source_id": "CCL_3Q26"
  },
  {
   "date": "2026-10-01",
   "headline": "Score revised: Product & Experience 71 to 69",
   "detail": "The score had credited AIDA with the World Travel Awards title Europe's Leading Cruise Line. WTA's award history shows Norwegian Cruise Line won it from 2008 through 2024 and lists AIDA as a nominee.",
   "source_id": "AIDA_WTA24"
  }
 ],
 "current_sources": [
  "CCL_1Q26",
  "CCL_2Q26",
  "CCL_10Q_2Q26",
  "CCL_DLC26",
  "CORP_AIDAPRIMA26",
  "AIDA_TPDE26",
  "BR07_PXFLEET",
  "BR07_PXAWARD",
  "BR07_PXRATE",
  "CCL_3Q26",
  "AIDA_WTA24",
  "AIDA_SUPERSEPT26"
 ],
 "sources_verified_on": "2026-10-01",
 "sources": {
  "CCL_1Q26": {
   "title": "Carnival Corporation & plc Achieves Record First Quarter Operating Results and Record Bookings; Introduces PROPEL",
   "date": "March 27, 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000034/a20261qearningsrelease8-k.htm",
   "label": "Carnival Corporation Q1 2026 results (8-K exhibit 99.1)"
  },
  "CCL_2Q26": {
   "title": "Carnival Corporation Delivers Record Second Quarter Revenues, Net Yields and Adjusted Net Income",
   "date": "June 23, 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000086/a20262qearningsrelease8-k.htm",
   "label": "Carnival Corporation Q2 2026 results (8-K exhibit 99.1)"
  },
  "CCL_10Q_2Q26": {
   "title": "Carnival Corporation Ltd. Form 10-Q for the quarter ended May 31, 2026",
   "date": "filed June 26, 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000096/ccl-20260531.htm",
   "label": "Carnival Corporation 10-Q, Q2 FY2026"
  },
  "CCL_DLC26": {
   "title": "Carnival Corporation & plc Completes Unification of Dual Listed Company Structure and Redomiciliation to Bermuda",
   "date": "May 7, 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/815097/000110465926057200/tm2613680d1_ex99-1.htm",
   "label": "Carnival Corporation DLC unification release (8-K exhibit 99.1)"
  },
  "CORP_AIDAPRIMA26": {
   "title": "AIDAprima Returns to Service with New Enhancements",
   "date": "June 23, 2026",
   "url": "https://www.carnivalcorp.com/aidaprima-returns-to-service-with-new-enhancements/",
   "label": "Carnival Corporation newsroom: AIDAprima returns to service"
  },
  "AIDA_TPDE26": {
   "title": "AIDA Cruises (aida.de) Trustpilot reviews (Germany)",
   "date": "search-index snapshot accessed 7 September 2026; re-read 1 October 2026 (32,131 reviews, 4.4 of 5)",
   "url": "https://de.trustpilot.com/review/www.aida.de",
   "label": "Trustpilot (DE): AIDA Cruises reviews"
  },
  "BR07_PXFLEET": {
   "title": "AIDA Cruises - Ships and Itineraries 2026, 2027, 2028",
   "date": "accessed September 2026",
   "url": "https://www.cruisemapper.com/cruise-lines/AIDA-Cruises-22",
   "label": "AIDA Cruises - Ships and Itineraries 2026, 2027, 2028"
  },
  "BR07_PXAWARD": {
   "title": "AIDA Cruises profile – World Travel Awards",
   "date": "accessed September 2026 (403 to automated fetch on 1 October 2026; the Wayback copy lists AIDA under nominations only)",
   "url": "https://www.worldtravelawards.com/profile-28067-aida-cruises",
   "label": "AIDA Cruises profile – World Travel Awards"
  },
  "AIDA_WTA24": {
   "title": "Europe's Leading Cruise Line 2024 - World Travel Awards (Wayback copy)",
   "date": "accessed 1 October 2026",
   "url": "https://web.archive.org/web/2026id_/https://www.worldtravelawards.com/award-europes-leading-cruise-line-2024",
   "label": "World Travel Awards: Europe's Leading Cruise Line 2024"
  },
  "CCL_AR25": {
   "title": "Carnival Corporation & plc 2025 Annual Report",
   "date": "Form 10-K for the fiscal year ended 30 November 2025, filed 27 January 2026",
   "url": "https://www.carnivalcorp.com/wp-content/uploads/2025/03/Carnival-Corporation-plc-2025-Annual-Report.pdf",
   "label": "Carnival 2025 Annual Report"
  },
  "BR07_PXRATE": {
   "title": "Cruise Critic Member Reviews",
   "date": "read 17 September 2026 (site blocks automated re-verification; read in a browser 1 October 2026)",
   "url": "https://www.cruisecritic.com/cruise/aida/reviews",
   "label": "Cruise Critic Member Reviews"
  },
  "CCL_3Q26": {
   "title": "Carnival Corporation Outperforms Guidance, Delivering Best Ever Revenues, Net Yields and Net Income",
   "date": "September 29, 2026",
   "url": "https://www.sec.gov/Archives/edgar/data/815097/000081509726000104/a20263qearningsrelease8-k.htm",
   "label": "Carnival Corporation Q3 2026 results (8-K exhibit 99.1)"
  },
  "AIDA_SUPERSEPT26": {
   "title": "AIDA Kicks Off SuperSeptember Booking Promo for Guests and Agencies",
   "date": "September 6, 2026",
   "url": "https://cruiseindustrynews.com/cruise-news/2026/09/aida-kicks-off-superseptember-booking-promo-for-guests-and-agencies/",
   "label": "Cruise Industry News: AIDA SuperSeptember"
  }
 },
 "unresolved_source_ids": [],
 "card_url": "https://hawkeskwortnik.com/commercial-excellence-index/industry/#brand=BR07",
 "page": "https://hawkeskwortnik.com/readings/cei/aida-cruises",
 "data": "https://hawkeskwortnik.com/data/cei/cei-2026-q4/BR07.json",
 "method": "https://hawkeskwortnik.com/readings/method",
 "license": "CC BY-ND 4.0, attribute to Hawkes & Kwortnik with the edition",
 "note": "Copied from the data the live report card renders. Ungraded or missing values are null, never imputed."
}